Катрен Стиль
Аналитики: продажи лекарств продолжают падать
Маркетинговое агентство DSM Group опубликовало ежемесячный обзор коммерческого рынка лекарственных препаратов и БАД в мае 2018 года. Рынок продолжил движение вниз — в мае его емкость сократилась на 6,3 % относительно апреля этого года. Рынок БАД также сократился на 5 % в сравнении с апрелем.
По результатам аудита, в мае 2018 года в российских аптеках было продано 420,6 миллиона упаковок лекарств (на 3,9 % меньше, чем в апреле) на общую сумму 77 миллиардов рублей. Снижение объема продаж в денежном выражении по сравнению с апрелем составило 6,3 %. Однако в сравнении с маем 2017 года продажи всё же выросли на 1,3 %.
Из всех реализованных упаковок доля безрецептурных препаратов практически не изменилась по сравнению с апрелем и составила 65 %. Однако в стоимостном выражении рынок всё также остается поделен практически пополам: 52,4 % занимают рецептурные ЛС и 47,6 % — ОТС-препараты.
Средняя стоимость одной упаковки лекарственного препарата в мае также снизилась на 2,6 % в сравнении с апрелем и составила 183 рубля.
Доля проданных упаковок отечественного производства в сравнении с предыдущим месяцем не изменилась (59,5 %).
Коммерческий рынок БАД в мае продолжил падение относительно апреля и в денежном выражении сократился на 5 %. Всего же в аптеках было продано 26,6 миллиона упаковок БАД на общую сумму 4,2 миллиарда рублей (на 3,7 % меньше, чем в апреле). 
27 июня 2018
Фото: www.istockphoto.com
Выпуск: №173, июнь 20182564 просмотров
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