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Apteka.ru лидирует среди сервисов дистанционного заказа ЛС по всем ключевым параметрам
Apteka.ru лидирует среди сервисов дистанционного заказа ЛС по всем ключевым параметрам
Сервис Apteka.ru занял первое место по обороту в рейтинге сайтов, позволяющих бронировать лекарственные препараты и другие товары аптечного ассортимента. Рейтинг подготовило маркетинговое агентство DSM Group.
По подсчётам аналитиков, в прошлом году объём онлайн-сегмента фармацевтического рынка составил более 93 миллиардов рублей или более 6,6 % от всего объёма аптечных продаж в России.
При этом интернет-направление в 2020 году развивалось быстрее, чем традиционные офлайн-продажи. Прирост оборота e-com сегмента по сравнению с 2019 годом составил 62 %, тогда как в целом динамика продаж по фармрынку оценивается в районе 10 %.
На первом месте среди сервисов дистанционного заказа аптечных товаров находится Apteka.ru. Сервис лидирует по годовому обороту, который составил более 50 миллиардов рублей, и, как следствие, по доле на рынке. Также Apteka.ru находится на первом месте по количеству аптек-партнеров. В коммерческом сегменте продажи на Apteka.ru составили 3,6 % всего рынка, в то время как доли каждого из ближайших конкурентов не превышают одного процента.
Рейтинг сервисов дистанционного заказа по обороту в 2020 году
(источник: «Рейтинг аптечных сетей по итогам 2020 года», DSM Group)
|
№ |
Сервис дистанционного заказа | Количество точек продаж | Объём, млрд руб. | Доля в коммерческом сегменте, 2020 г. |
|
1 |
«Аптека.ру» | 15 867 | 50,1 | 3,6 % |
|
2 |
«Сбер Еаптека» |
731 (116 собственных точек ) |
11,0 | 0,8 % |
|
3 |
«Здравсити» | 15 828 | 6,3 | 0,4 % |
11 марта 2021
Фото: depositphotos.com
Выпуск: №206, март 20211215 просмотров
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