Катрен Стиль
Apteka.ru — самый популярный у российских провизоров специализированный сайт
Apteka.ru занимает первое место среди самых часто используемых провизорами профессиональных сайтов. Специализирующаяся на исследованиях фармацевтического рынка компания Ipsos опросила сотрудников аптек в рамках регулярного проекта Pharma-Q «Мнение провизоров-фармацевтов» и изучила, какие электронные профессиональные СМИ они используют. Опрос проводился весной 2019 года.
Выборка опроса составила 1496 провизоров первого стола и 574 менеджера по закупкам. География исследования — 27 городов России.
По данным Ipsos, 80,4 % провизоров и менеджеров аптек, которые используют интернет в профессиональных целях, отметили использование сайта Apteka.ru. При этом почти половина всех опрошенных (48,8 %) считают этот сервис наиболее удобным для использования. Также 45,9 % отметили важность информации, представленной на сайте. По этому показателю Apteka.ru удерживает лидерство четвертый год подряд.
Оценка провизорами использования интернет-сайтов
За три года количество пользователей Apteka.ru среди сотрудников аптек, которые заходят на сайт раз в неделю или чаще, увеличилось с 14,7 % до 20,7 %.
Больше трети (34 %) опрошенных провизоров первого стола и 40 % менеджеров, ответственных за закупки, заходят на сайт раз в неделю и чаще. С 2016 года доля таких пользователей среди первостольников увеличилась на c 10 % до 14 %, среди менеджеров — с 26 % до 40 %.
Частота обращения провизоров к Apteka.ru
Приложение Apteka.ru используют 53,3 % провизоров и 60,1 % менеджеров по закупкам. По этому показателю, а также по такому параметру, как удобство использования, приложение этого сервиса заняло первое место среди специализированных мобильных приложений для провизоров.
Использование провизорами мобильных приложений и оценка их удобства
10 июля 2019
Фото: depositphotos.com
Выпуск: №186, июль 20191842 просмотров
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1842 просмотров
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