Компания «Катрен» получила «Платиновую унцию» за лучший digital-проект 2016 года
26 апреля 2017
Фото: www.istockphoto.com/Andy_Di
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№159, апрель 2017
1340 просмотров
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Компания «Катрен» получила «Платиновую унцию» за лучший digital-проект 2016 года
20 апреля 2017 года в Москве прошла торжественная церемония награждения лауреатов Всероссийского ежегодного открытого конкурса «Платиновая унция — 2016», на которой были названы лучшие представители фармацевтической отрасли по итогам года: производители, дистрибьюторы, аптечные сети и одиночные аптеки.
В ежегодном всероссийском открытом конкурсе «Платиновая унция» проект компании «Катрен» Apteka.ru получил награду в номинации «Вектор года». Сервис признали лучшим digital-проектом 2016 года.
За время своего существования Apteka.ru получила широкое признание у конечных потребителей России — в месяц на сайт заходит более 4 миллионов уникальных посетителей. В настоящий момент ежемесячное число заказов* сервиса составляет более 400 000 — в 2016 году ресурс показал почти двукратное увеличение количества заказов.
В минувшем году сервис также вошел в Топ-30 крупнейших российских сайтов, по данным рейтинга E-Commerce Index TOP-100 от аналитического агентства Data Insight. Сервис занял 23‑е место в общем рейтинге, это на 10 позиций выше, чем в прошлом году, а по количеству заказов занял 7‑е место.
На протяжении 17 лет «Платиновая унция» является главной профессиональной премией в области фармацевтики, почетными наградами отмечаются лучшие достижения в отрасли.
* Под «заказом» на сайте www.apteka.ru понимается формирование пользователем указанного сайта заявки в адрес АО НПК «Катрен» от аптечной организации на поставку выбранного товара в соответствии с заключенным между последними договором поставки.
Катрен Стиль
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