Катрен СтильОбзор фармрынка: продажи ЛС в сентябре резко выросли
Маркетинговое агентство DSM Group опубликовало ежемесячный обзор коммерческого рынка лекарственных препаратов и БАД за сентябрь 2018 года. Фармацевтический рынок продолжил движение вверх, начатое в августе. Продажи ЛС в сентябре относительно августа выросли на 8 %, а продажи БАД — на 4,7 %.
В сентябре в российских аптеках было реализовано 448,7 миллиона упаковок ЛС (+4,8 % в сравнении с августом) на общую сумму 85 миллиардов рублей. В денежном выражении рост по отношению к августу составил 8 %, а в сравнении с сентябрём прошлого года — 4,2 %.
Две трети (67,1 %) проданных упаковок ЛС в сентябре были безрецептурными препаратами. Аналитики агентства связывают это с наступлением сезона продаж противовирусных и противомикробных препаратов, которые по большей части отпускаются без рецепта. Однако в стоимостном выражении OTC-препараты занимали чуть больше половины рынка — 50,8 %.
Средняя стоимость одной упаковки ЛС в сентябре выросла на 3 % в сравнении с августом и составила 189,5 рублей.
Доля проданных упаковок отечественного производства практически не изменилась в сравнении с предыдущим месяцем и составила 58,8 %.
Продажи БАД в сентябре также выросли. В розницу было продано 25,3 миллиона упаковок общей стоимостью 4,2 миллиарда рублей. В стоимостном выражении рынок БАД относительно августа увеличился на 4,7 %, а в натуральном — на 2,6 %.
30 октября 2018
Выпуск: №177, октябрь 20182057 просмотров
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