Катрен Стиль
Обзор фармрынка в ноябре: спад продаж и годовой рекорд средней стоимости ЛС
Маркетинговое агентство DSM представило обзор коммерческого рынка ЛС и БАД за ноябрь 2018 года. По итогам предпоследнего месяца 2018 года емкость рынка лекарственных препаратов уменьшилась на 3,9 %, а продажи БАД сократились на 1,4 %.
Всего в ноябре в аптеках было продано 437,8 миллиона упаковок ЛС (на 4,6 % меньше, чем в октябре) на общую сумму 84,9 миллиарда рублей. Это на 3,9 % меньше объема продаж в предыдущем месяце, но на 4,7 % больше объема рынка в ноябре 2017 года.
Большая часть упаковок, реализованных в ноябре, относилась к безрецептурным препаратам — 64,6 %. Однако в стоимостном выражении большая доля продаж (52,5 %) по итогам месяца принадлежала рецептурным лекарствам.
Средняя стоимость одной упаковки ЛС в ноябре увеличилась на 0,8 % относительно октября и достигла рекордной за год отметки в 194 рубля.
Доля проданных упаковок препаратов отечественного производства в сравнении с предыдущим месяцем немного снизилась (–0,3 %) и составила 58,9 %.
Продажи БАД в ноябре также ушли в минус, но менее значительный, чем падение рынка ЛС. Всего в розницу в аптеках было реализовано 24,2 миллиона упаковок БАД стоимостью 4 миллиарда рублей. По сравнению с октябрем в стоимостном выражении рынок сократился на 1,4 %, а в натуральном — на 3,8 %.
10 января 2019
Фото: depositphotos.com
Выпуск: №180, январь 20191561 просмотров
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