Катрен Стиль26 апреля 2018
Выпуск: №171, апрель 20181679 просмотров
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Пользователи Apteka.ru начали массово заказывать контактные линзы и очки
За первые три месяца 2018 года сайт Apteka.ru посетило более 13 млн пользователей Они просмотрели на 41 % страниц больше, чем в предыдущем квартале, а количество людей, заказавших* товары на Apteka.ru, выросло за этот период на 16 %.
Аналитики сервиса отмечают, что количество пользователей Apteka.ru растет, потому что ассортимент сайта примерно в 3 раза больше, чем в обычной аптеке. Потребители могут выбрать из большего количества товаров разных производителей то, что больше подходит по цене или объему упаковки.
По аптечным продажам в упаковках через сервис Apteka.ru больше всего в январе-марте 2018 года приросли товары из категорий «Медицинские приборы» (на 18 %) и «Медицинские изделия» (на 17 %), по сравнению с 1 кв. 2017 года.
Среди медицинских изделий лидером аптечных продаж стала подгруппа «Перевязочные материалы». В 1 квартале 2018 года на нее пришлось 26 % заказов*, а прирост относительно 1 квартала 2017 года составил 18 %.
В 1 квартале 2018 года также активно продвигались товары из группы «Контактные линзы и очки», что привело к 70 %-ному приросту аптечных продаж относительно 4‑го квартала 2017 года. Доля этой подгруппы в общих продажах медицинских изделий составила уже 2 %.
*Под «заказом» на сайте www.apteka.ru понимается формирование пользователем сайта заявки на товар от аптечной организации в адрес АО НПК «Катрен» с последующей покупкой товара в аптечной организации в соответствии с заключенным между последними договором поставки
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