Приглашаем принять участие в конференции «PharmaBrand-2020»
11 марта 2020
Фото: depositphotos.com
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№194, март 2020
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Приглашаем принять участие в конференции «PharmaBrand-2020»
10 апреля в Москве на event-площадке Loft Hall состоится ХI Практическая конференция «Pharmabrand-2020. Стратегии продвижения фармацевтических товаров и брендов».
Конференция «PharmaBrand-2020» — это дискуссионное мероприятие для директоров по маркетингу, рекламе или e-commerce, бренд- и продакт-менеджеров фармкомпаний, а также всех, кто хочет улучшить собственные навыки в области маркетинга и продвижения фармацевтических товаров и брендов.
В рамках дискуссии участники поделятся собственным опытом продвижения фармбрендов, обсудят самые яркие кейсы и наиболее эффективные стратегии и инструменты, которые можно применять на практике.
В программе конференции:
- ЮРИДИЧЕСКИЙ БИЗНЕС-ЗАВТРАК: сессия вопросов и ответов о законодательном регулировании продвижения фармпрепаратов.
- КЕЙСЫ ОТ ФАРМКОМПАНИЙ: успехи и ошибки, инсайты и компромиссы в продвижении бренда, оценка эффективности каждого из каналов.
- CHALLENGE-СЕССИЯ «ПУТЬ ГЕРОЯ» — совместный поиск лучших решений проблем и задач, встречающихся на пути к успеху бренда.
- МАСТЕР-КЛАСС ОТ СТАНИСЛАВА РЕШЕТНИКОВА: «Теория Архетипов» — все, что нужно знать маркетологу о самой необычной теории XX века.
- DIGITAL-ДУЭЛЬ «АЛЬТЕРНАТИВНАЯ ТОЧКА ЗРЕНИЯ»: обсуждение главных трендов успеха фармпродвижения в 2020 году. Практический опыт и аналитика.
Зарегистрироваться для участия в конференции можно уже сейчас на сайте организатора мероприятия.
Катрен Стиль
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