Приглашаем принять участие в конференции «PharmaBrand-2021»
9 марта 2021
Фото: infor-media Russia
Выпуск:
№206, март 2021
528 просмотров
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Приглашаем принять участие в конференции «PharmaBrand-2021»
26 апреля в Москве, в ивент-пространстве Loft Hall состоится ХII Практическая конференция «Pharmabrand-2021».
«Pharmabrand» — это ежегодное дискуссионное мероприятие для директоров по маркетингу и рекламе, руководителей отделов e-commerce, бренд- и продакт-менеджеров фармацевтических компаний. Участники конференции делятся собственным успешным опытом продвижения фармацевтических товаров и брендов, обсуждают самые яркие кейсы, наиболее эффективные стратегии и инструменты.
На конференции ведущие специалисты рынка в интерактивных форматах разберут самые важные рыночные кейсы, обсудят успехи, ошибки и компромиссы при продвижении бренда, а также дадут оценку различным каналам продвижения и личной эффективности.
Главной особенностью «Pharmabrand-2021» станет возможность принять участие в формате онлайн. Качество конференции от этого не пострадает — пообщаться со спикерами и делегатами можно будет во время, до или после мероприятия.
ГЛАВНЫЕ ТЕМЫ «Pharmabrand-2021»:
- роль аналитики в продвижении. Возможности интерпретации и использования аналитических данных как инструмента в продвижении бренда;
- влияние пандемии на продвижение бренда. Изменение стратегий продвижения, цифровая трансформация, темпы возврата к офлайн-методам продвижения;
- pharma e-commerce. Экосистема для онлайн-продажи, персонализированное взаимодействие с покупателем и лояльностью, работа с маркетплейсами;
- pharma digital. Особенности продвижения RX и OTC, контент-менеджмент, использование соцсетей, онлайн-коммуникации с врачами;
- создание лучшей стратегии в режиме реального времени: KPI, конверсия, механика и mix-инструментов.
Зарегистрироваться для участия в конференции можно на официальном сайте мероприятия.
Контакты организаторов: Елена Проненко, руководитель отдела продаж и маркетинга
E-mail: e.pronenko@infor-media.ru
Тел.: +7 495 995‑80‑04, доб. 1272
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