Катрен СтильПродажи косметики через Apteka.ru растут, несмотря на падение по рынку
По данным DSM Group, рынок аптечной косметики по итогам 1‑го полугодия 2018 года снизился — сокращение составило 3,3 % в денежном и 1,4 % — в натуральном выражении. Несмотря на эту тенденцию, сервис Apteka.RU демонстрирует ощутимый рост по аптечным продажам в упаковках в категории «DERMA КОСМЕТИКА» — за тот же период они выросли на 4 %.
По самым свежим данным Apteka.ru, больше всего с января по август 2018 г. выросли продажи товаров из групп «Тело», «Лицо» и «Волосы и кожа головы». Прирост по ним составил 18 %, 9 % и 12 % соответственно в сравнении с аналогичным периодом прошлого года.
Наиболее ощутимый прирост по всем подгруппам аптечной косметики произошел в августе 2018 г. — в целом по группе он составил +49 % по сравнению с августом 2017 г.
Интересно, но именно в августе на ТВ стартовал рекламный ролик, посвященный косметике на Apteka.ru, вызвавший бурные дискуссии.
2 октября 2018
Выпуск: №177, октябрь 20181279 просмотров
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