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В России резко упали продажи презервативов — одновременно их заказы через сервис apteka.ru выросли на 235 %
В России резко упали продажи презервативов — одновременно их заказы через сервис apteka.ru выросли на 235 %
В первом квартале 2016 года продажи барьерных контрацептивов в упаковках, согласно данным DSM Group, упали на 20,5 % по сравнению с тем же периодом 2015 года. За первые три месяца текущего года было продано 3,5 млн упаковок.
Больше всего просели продажи крупных упаковок — № 100 и № 12 — на 84 % и 23,4 % соответственно. Традиционно самая популярная упаковка № 3 потеряла 16 %, однако выручка по данной позиции увеличилась на 17 % за счет общего подорожания категории.
В первом квартале 2016 года средняя стоимость упаковки презервативов выросла на 40 % и составляет 180 рублей.В связи с таким значительным подорожанием производители, несмотря на падение объемов продаж, смогли заработать больше денег. В стоимостном выражении в первом квартале 2016 года объем продаж презервативов даже подрос на 11 % к аналогичному периоду 2015 года и составил 627,2 млн рублей.
Покупатели стремятся экономить, это влияет на процесс совершения покупки. По данным компании «Катрен», за тот же период продажи, совершаемые посредством заказов на сайте apteka.ru, в категории «презервативы и гель-смазки», выросли на 282,5 % в стоимостном выражении и на 235 % в упаковках.
Источники:
8 июня 2016
Выпуск: №149, июнь 2016 Фарма1619 просмотров
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