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Запрет рекламы лекарств на ТВ и радио: профильный комитет Госдумы выдал свое заключение
18 июня 2018
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Выпуск: №173, июнь 20182161 просмотров
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Запрет рекламы лекарств на ТВ и радио: профильный комитет Госдумы выдал свое заключение
Комитет Государственной думы по охране здоровья составил негативное заключение на законопроект о полном запрете рекламы лекарственных препаратов на телевидении и радио, внесенный в начале года депутатами от фракции ЛДПР. Заключение комитета было опубликовано 14 июня на сайте Госдумы.
Комитет по охране здоровья рассмотрел инициативу парламентариев и счел предлагаемые ограничения на рекламу излишними. По мнению комитета, существующих требований к рекламе лекарств, установленных законом № 38‑ФЗ «О рекламе», достаточно для обеспечения безопасности граждан, связанной с рисками причинения вреда от самолечения. Таким образом, комитет не поддерживает законопроект и рекомендует его отклонить.
Напомним, что согласно 38‑ФЗ «О рекламе» реклама препаратов, отпускаемых по рецепту, допускается только в местах проведения профессиональных медицинских и фармацевтических мероприятий или в специализированных печатных изданиях. Что касается безрецептурных лекарств, то их реклама должна сопровождаться предупреждением о наличии противопоказаний к применению, а также необходимости ознакомления с инструкцией по применению или получения консультации специалистов.
Законопроект с предложением запретить рекламу любых препаратов (как рецептурных, так и безрецептурных) на ТВ и радио был внесен в Думу в январе. С тех пор документ еще не был рассмотрен ни на одном из заседаний депутатов. Ранее против запрета рекламы лекарств высказался заместитель министра цифрового развития, связи и массовых коммуникаций Алексей Волин.
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