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Apteka.ru стала лидером в категории «Здоровье» рейтинга «Топ-100 крупнейших интернет-магазинов России»
Apteka.ru стала лидером в категории «Здоровье» рейтинга «Топ-100 крупнейших интернет-магазинов России»
В общем рейтинге крупнейших онлайн-площадок по объему продаж Apteka.ru заняла 11‑е место, а по количеству заказов — пятое.
Ежегодно исследовательское агентство Data Insight опубликует рейтинг «Топ-100 крупнейших интернет-магазинов России», основанный на данных по продажам, количеству заказов и среднему чеку онлайн-магазинов РФ. В основе рейтинга лежит комплексная методика, включающая как данные, предоставляемые интернет-магазинами, собственные данные и оценки Data Insight и данные сторонних сервисов. Рейтинг строится по объему онлайн-продаж* (с учетом НДС) российскими компаниями российским покупателям.
«Аптека. ру» заняла первое место по объему продаж лекарственных средств среди онлайн-магазинов в категории «Здоровье». По итогам 2021 года он составил 59,3 млрд рублей (+18 % к 2020 году), следует из рейтинга Data Insight. Это почти в 4 раза больше, чем у ближайшего конкурента в категории. Количество заказов**, совершенных пользователями Apteka.ru в 2021 году, выросло на 19 % — до 38,5 млн, средний чек составил 1540 рублей.
*Под онлайн-продажами понимаются дистанционные заказы, размещенные через сайт (в т. ч. через «быстрый заказ») или приложение, при этом не учитываются заказы, сделанные через стационарные или портативные терминалы продавца. Онлайн-заказы учитываются независимо от выбранного способа оплаты и получения.
**Под «заказом» на сайте www.apteka.ru понимается формирование пользователем указанного сайта заявки в адрес АО НПК «Катрен» от аптечной организации на поставку выбранного товара в соответствии с заключенным между последними договором поставки.
5 мая 2022
Выпуск: №221, май 2022638 просмотров
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638 просмотров
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