В Екатеринбурге откроются 150 новых аптек
12 сентября 2016
Фото: www.istockphoto.com/Wavebreakmedia
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№152, сентябрь 2016 Фарма
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В Екатеринбурге откроются 150 новых аптек
В минувший вторник 5 сентября 2016 года пресс-служба Свердловской области сообщила о планах крупной аптечной сети открыть в регионе 150 новых аптек. По информации Vademecum, речь идет о крупной башкирской компании «Фармленд» (9‑е место в рейтинге Vademecum в 2015 году) и ее планах по приобретению екатеринбургской аптечной сети «Лекарь».
Эксперты расходятся в оценках действий «Фармленда». Директор екатеринбургского фармдистрибьютора «Интер-С Групп» Настасья Иванова считает, что в регионе и так достаточно аптек: «Екатеринбург — один из лидеров среди российских городов по количеству аптек в пересчете на душу населения: за последние три года зафиксировано увеличение количества аптек почти в два раза. Одна аптечная точка сейчас обслуживает около 1900 человек».
Бывший владелец аптечной сети «Здравник» заявил, что аптечный рынок в Свердловской области сегодня перенасыщен, и новому игроку придется разработать «грамотную стратегию продвижения на рынке», только тогда у него появятся шансы закрепиться в регионе.
По мнению Настасьи Ивановой, переизбыток продавцов — плюс для населения, т. к. высокая конкуренция заставляет аптеки снижать цены, но подобная ценовая политика негативно отражается на прибыли аптек.
Новый игрок, кстати, уже успел заявить о своей социальной роли. Наталья Харламова, начальник Управления фармацевтического и медицинского лицензирования регионального Министерства здравоохранения Свердловской области, на пресс-конференции 5 сентября уточнила, что новая аптечная сеть займется обеспечением населения льготными лекарствами.
Справка:
На 1 августа 2016 года в Свердловской области работает 1782 аптеки: 160 — государственные, более 230 — муниципальные, 1392 — частные.
Источники:
vademec.ru«КоммерсантЪ»
Катрен Стиль
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