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В России стали чаще игнорировать предписания врачей при покупке безрецептурных препаратов
В России стали чаще игнорировать предписания врачей при покупке безрецептурных препаратов
Международное агентство Nielsen завершило исследование «Российский покупатель безрецептурных препаратов в новых экономических условиях». Согласно полученным данным, 49 % покупателей безрецептурных препаратов стали чаще игнорировать предписания врачей, если цены на рекомендованные ими препараты оказывались слишком высоки.
Онлайн-исследование покупательского поведения проводится ежеквартально в городах-миллионниках среди 200 фармацевтов и 1000 респондентов — покупателей лекарственных препаратов. 19 июля Nielsen опубликовало данные опроса, полученные в мае 2016 года.
Поведение покупателей в аптеках
Исследование также показало, что более 90 % покупателей в целях экономии выбирают аптеки с низкими ценами. Фармацевты также отмечают уменьшение среднего чека.
Руководитель исследования Екатерина Петрова прокомментировала: «Рост цен на лекарства беспокоит россиян не меньше, чем повышение стоимости продуктов питания и услуг ЖКХ. Вместе с тем сокращение расходов на лекарственные препараты не самая популярная стратегия экономии: лишь 1 из 5 покупателей в России говорит о том, что стал экономить на лекарствах в связи с кризисом. В то же время фармацевты отмечают, что большинство покупателей выбирают более дешевые аналоги вместо того препарата, цена которого показалась им завышенной. Это подтверждает тот факт, что сегодня для россиян цена стала наиболее важным фактором при выборе безрецептурных лекарств».
Источник: Nielsen25 июля 2016
Фото: www.istockphoto.com
Выпуск: №150, июль 2016 Фарма2097 просмотров
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